Our thoughts, inspiration and words of wisdom

Blog Archives

Blogging to demonstrate expertise

People do business with those they know, like, trust, and value. A huge part of that is trust. People trust you in part when you establish yourself as an expert before they even meet you. So how can a blog help you establish that expertise?

7 best practices to build your audience online

Social media management can be a challenge. You have to worry about setting up sites like Facebook, Twitter, Google+, and LinkedIn the correct way. You have to share updates on a consistent basis. And you need to build your audience.

4 tips for your web video strategy

YouTube has been the second most popular search engine since 2008, beating out all other search engines except Google. And Google actually owns YouTube, and incorporates videos into its main search results. Also, almost all adult Internet users have watched videos online.

10 signs you need a new website

So you have a website for your organization, and you like it pretty well. You’re online, and it seems to get the job done. But how do you know whether or not your website could benefit from a facelift? Is it worth the time, effort, and investment to travel down that road?

Your new favorite typography tool: Wordmark.it

Picking out the right font for a project can be a difficult task, and if you have as many fonts as I do on your computer, it can also be very time-consuming. That’s where my new favorite typography tool, wordmark.it, comes in handy.

The 3 best MailChimp features

If you’re running an email newsletter, or considering starting one, there are a lot of options out there to choose from. The decision making process isn’t always easy. But we at T&S have consistently recommended MailChimp for the last few years. Here are a few features that may resonate with you. At the very least, they’re features I’ve found useful.

Build your company’s LinkedIn followers, guaranteed

For many, it’s a no-brainer to have a presence on LinkedIn. And many organizations go beyond making sure their staff have profiles, but actually create a Company Page as well. But what good does that do if nobody’s following your company? And how do you get followers? Fortunately, you can use a method I’ve tested that has proven to increase LinkedIn followers.

Your social media strategy

You’re probably not guilty of this, but many people hop on social media simply because they think they’re supposed to. But if you don’t have a social media strategy, you’ll be wasting time, money, and resources. So how do you determine that strategy?

An inside look at a designer’s toolbox

In celebration of Tim’s upcoming book, Blog A Week, I’ve decided it would probably be a good idea to put it to the test. It can sometimes be tough to find a good topic to write about, and this book can help you think of some out-of-the-box ideas. That’s where I got the idea to write about my “toolbox”, or things that I use every day as a designer, and why I love to use them.

6 social media sites you should know

If you market your organization online, you need to be aware of the basics about the six social media sites that are currently the most popular and usable by businesses. Are you familiar with all of them? If so, should you be using them, or would you just be wasting time and resources?