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How to grow your email list

For many organizations, an email newsletter makes a lot of sense. It means people have invited you into their inbox. And as long as you provide value, they’ll usually let you market to them as well. So how do you build and grow your email list?

How to get targeted Twitter followers

In general, the more active you are on Twitter, the more followers you’ll be able to get regardless of the specific tactic used. Time and consistent tweeting can net you thousands of Twitter followers, however, a lot of those won’t be in your target market. So how can you get targeted Twitter followers?

How to build your Facebook audience

Even though Facebook is limiting how much of your audience sees any given message, it’s often still the best choice for an organization to reach their target market. Many online marketers say that Facebook is a must for every organization, although I don’t think I would go that far. The single quickest way to build your audience on Facebook is simple.

How to get LinkedIn Company Page followers

One of the advantages of having your own online audience online is the fact that they’ve essentially asked you to stay in communication with them. But where traditional advertising like print ads let you use their audience, with online marketing you have to build your own audience. Here’s a very specific tactic we’ve seen work on LinkedIn Company Pages.

How to identify your target online audience

Having an online audience is key to your marketing being effective. But before you can begin thinking about how to grow it, you need to figure out who is in that audience. Who would be interested in your services? Or in supporting you and your business? Let’s take a look at how to identify your online audience.

Should you invest time in LinkedIn?

If you’ve ever talked to an expert on a specific online marketing tool, they frequently tell you that you’re not spending enough time with it. But in reality, every tool and every platform isn’t right for everyone. While LinkedIn can be a powerful tool, it’s not the best fit for everybody. Let’s look at how you can tell if you should invest time in the popular social media site.

The insider’s guide to domain names

Whether you’ve never had a website or have had one for years, you may benefit from some guidance on domain names. You may be fine with the one you have, or you may need some guidance in picking a new domain name. This quick insider’s guide will help you make sure you have the best domain name for your organization.

6 signs your web designer stinks!

Picking a web design company can feel like an overwhelming task. You may have a lot riding on your investment. Without technical and marketing expertise, it can be difficult to know whether you’re making a good choice. Here are six warning signs you may be picking the wrong web designer.

24 Facebook cover photo examples

For small organizations, it’s easy to put up a Facebook cover photo, then forget about it while it get stale. However, changing it out from time to time can help get additional attention to your organization. But what should you change it to? Let’s take a look at examples from 24 different companies and brands, grouped by strategies.

How to start using online marketing statistics

Online statistics can be overwhelming! Many things can be measured when it comes to your website, Facebook page, email newsletter, or any other number of services. You may have a vague idea of what you need to be looking at, or you may not. You’re not alone! You need to start by setting an online marketing goal that ties directly back to a business need. Then, you can establish relevant benchmarks to measure that show progress toward that goal. So what does that look like?