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The Walking Dictionary

Hi, y’all! I’m the new writer at T&S, and it’s been a fun whirlwind of a first month. I bet you’re wondering, “Can writers even say ‘y’all’? Aren’t they fussy guardians of the English language, carrying dictionaries with them just in case?”

Hide-and-seek email marketing

In a time where it’s a struggle to get people to read even the first few lines of an email, you’ve got to get creative if your emails are especially long. Kathy Harms, Executive Director at Teen emPower!, has successfully implemented a sort of hide-and-seek to get her supporters to read through emails to get important information.

3 common SEO writing mistakes

SEO has been around for quite a while now, but many businesses continue to make the same old mistakes when it comes to writing content. You should strive for content that is both relevant to your readers and optimized for search. Here are some obstacles to that objective you may have seen, or even been guilty of yourself.

4 social media graphics mistakes

Using graphics as featured images for social media posts has become a regular practice that companies big and small alike are using. Unfortunately, many companies are making some easily avoided mistakes.

Long content vs. short content

It seems like every week some internet marketing blog poses this gripping question: is it possible to use long content in the internet age? The short answer is yes. The slightly longer answer is that it depends, but there are a couple of rules of thumb you can look to for guidance.

Schedule social media graphics in Hootsuite

Sharing great visual content on your social networks is a fantastic way to increase engagement. Using Hootsuite, you can pre-schedule your social media graphics to go out to multiple social media websites at once. That way, you save yourself the work of posting the graphics manually. Let’s find out how!

Schedule a month of social media in Hootsuite

We’re a big believer in consistency in your social media presence. And creating your social media content in monthly batches is a great way to ensure that happens.

Three guiding principles for email marketing

Social media, search engine optimization, and other online marketing tools are good. But none of them match the effectiveness of email marketing. An email reaches your customer where he or she is always at – their inbox. And when you send information out to your customers, you’re sending it to people who are already interested in you.

Sales vs. marketing

December 8, 2015 by

Sales vs. marketing

While I’m a little biased, I think online marketing is great. But too often, people get confused on the difference between sales and marketing. And you can lose sales if you don’t understand the difference. Over the last few years…

How to add social media links to your Gmail signature

Having easily accessible contact information in your email signature is an important part of setting yourself up for success, and putting on a professional appearance. But now, people want more than just your phone number and address – they want to connect with you on social media! Fortunately, adding your social media links to your email signature on Gmail is now easier than ever.