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Blog Archives

Case Study: Sandler Training of Oklahoma

In many ways, the story is familiar. Mike Crandall, the owner of Sandler Training of Oklahoma, was trying to be a one man army when it came to his company’s digital presence. He struggled to manage all of the company’s social media accounts, newsletter and blog. Things weren’t going well. Sound familiar? Let’s look at…

Choosing your name online

What’s in a name? A lot, when it comes to consistency across the web. If somebody searches for you on Twitter using your domain name, but your Twitter handle is different, your company’s Twitter feed might not show up. The same goes for platforms such as Instagram and LinkedIn. Without a consistent name across all…

How to write better LinkedIn posts

LinkedIn can be a powerful marketing tool, as long as it’s a good fit for you or your organization. They’ve positioned themselves as a publishing platform, and you can use that to demonstrate your expertise to LinkedIn members. According to LinkedIn, they analyze the content of your article to show it to the appropriate audience. There’s also a good chance your connections and any others who have followed you will see it. So it’s an opportunity to make a good impression. If you’re willing to put in the time, here are six tips for putting your best foot forward with LinkedIn long-form posts.

How to build your social media recipe

Frustrated with the effectiveness of your organization’s social media presence? I’m going to share with you the method we use at T&S for both ourselves and our clients to determine the right recipe for social media.

Leann Priebe

Meanwhile, back at T&S…

September 15, 2015 by

Meanwhile, back at T&S…

I’ve now been at T&S Online Marketing full time for a couple months. To be clear, I’ve owned the company with Tim from the beginning, but recently transitioned to working at T&S full time. As the reigning Content Queen, I work with clients to coordinate the creation of blogs, social media and email newsletters, as well as other miscellaneous online marketing work. I’ve learned a lot in the last few weeks about marketing, a good office culture, and even some specifics on Tim in the office.

Do you have a BDS?

September 8, 2015 by

Do you have a BDS?

Blogging for business on a regular basis can be beneficial. But how are you actually getting those articles to your ideal clients? What is your BDS, your Blog Delivery System?

7 lessons from Oreo on Instagram

We can learn a lot about online marketing by observing the habits and strategies of other businesses: what works, what doesn’t work, what encourages engagement, and more. The cookie masters at Oreo have a very active, engaged, and hungry audience. Even if you’re not a cookie connoisseur, there’s still a lot that we can learn from their strategies on Instagram.

The risk with social media brand inconsistency

Inconsistent branding across social media platforms can cause people to become confused, lose trust, and even wonder if they’ve found the right organization (or not). That means you need to be intentional about the image your organization presents online. Let’s look at some ways to make your social media branding consistent across all the platforms you use.

How to get more business with LinkedIn

LinkedIn is a hidden gem for people who want to grow their sales / business. There is a universal truth in business – people do business with people they know, like, trust, and value. LinkedIn, used properly, allows you to find prospects more quickly and shorten sales cycles greatly by using this mindset.
Let’s look at a specific method of using LinkedIn to get more business.

4 quick email newsletter improvements

You’ve done it. You’ve been hearing forever that email newsletters are great, and you’ve finally sent out your first email newsletter. Or maybe you’ve been sending it out for months now, and you’d like to make some improvements. Or, let’s face it, you may hate your own email newsletter. Whatever the case, let’s take a look at four ways you can quickly improve your email newsletter.