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Blog Archives

9 tips for a super email newsletter

An email newsletter is a great way to keep in contact with existing and potential clients on a regular basis. But, with all of the options available, it can be hard to figure out what your newsletter should look like, what content should be in your newsletter, or even where to get started. Here are 9 tips you can use to make sure you have a super email newsletter.

What skydiving can teach us about online marketing

When marketing yourself or your organization online, one of your goals should be to build up trust with others. After all, people do business with those they know, like, trust, and value. But how can you do that online?

3 social media tracking essentials

When social media first came onto the scene, there was little effort put into tracking how effective it was. While it’s still all about relationships, now there are plenty of metrics that you can measure. Ready to get started tracking your social media efforts? Here are three things you should consider tracking and work on improving.

Google Analytics blogging tips

Blogging on your website is great for proving your expertise, driving traffic to your website, and generally just making prospects comfortable with you before they contact you for the first time. But could you be making more use of your blog by looking at your analytics?

3 website redesign tips

Individuals who are in charge of marketing for their business or nonprofit frequently approach me for advice when redesigning their website. They have had a site for years, but decided for various reasons the time is right to start over again. The question I get time and time again is, “What should I consider when redesigning my website?”

WordPress website management tips

Websites are easier to run on your own than they ever have been before, with content management systems like WordPress. However, with that ease of use, it’s also easy to neglect the basic maintenance. And what you don’t know about managing your website can hurt you! Here are six tips for managing your WordPress website on an ongoing basis.

16 awesome LinkedIn resources

LinkedIn can be a great tool! If you’ve been meaning to dig in, improve your profile, or even start prospecting or marketing on LinkedIn, it can sometimes be tough to know just where to start. Here’s a list of 16 awesome resources you can use to make the most of your LinkedIn presence

10 tips for your social media graphics

Social media graphics are a great way to engage with your audience, and catch their attention. But getting started with your graphics planning can feel a little daunting at first, especially with all of the possibilities out there. You may not even know where to start, and that’s okay!

10 online marketing strategies

With all the options for online marketing, it can feel overwhelming. If it’s not your full time job, it’s easy to think you’re okay having a website and maybe even updating social media or sending out an email when you have time. It’s easy to lose track of the big picture and not be consistent! Here are ten strategies you can use to make the most of your online marketing.

LinkedIn business marketing ideas

While LinkedIn has very robust profiles, their Company Pages are a little more limited. As a result, it can often be a challenge for business owners, marketers, and nonprofits to integrate their organization’s marketing into LinkedIn. Here are some straight forward tips for integrating your organization’s marketing with your LinkedIn presence.