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Use MailChimp Social Cards to increase shareability

If you’re a MailChimp user, there are likely a lot of features you haven’t utilized. Many of those features take very little time to set up, but can be those final details that your email newsletter has that most others don’t. One such feature is MailChimp’s Social Cards, which can increase your email campaign’s shareability. Let’s take a look at what Social Cards are and three tips for really making use of them.

5 big website mistakes

It’s fairly common knowledge that a website is necessary for just about every organization. But if you do have a website, it needs to be more than just an attractive online brochure. Are you making any of the following five mistakes with your website?

30 must-read online marketing blogs

One of the best ways to keep up-to-date on all of the latest news in the marketing world is to keep tabs on some of the most active, applicable, and cutting-edge marketing blogs on the web.

How to avoid spammy SEO

Since the dawn of Search Engine Optimization, people have been searching for new ways to optimize and rank for as many keywords as possible. Unfortunately, that can lead to a couple major problems.

Using the news for blog ideas

You’re probably working too hard to come up with the ideas to blog about. If you’re tired of staring at a blank page waiting for inspiration, look no further than the thousands of journalists turning out stories every day. First off, let me introduce myself…

Elements of a great YouTube thumbnail

Over 300 hours of video are uploaded to YouTube every minute, so it’s no wonder that the competition is increasing. Viewers quickly scroll through lists upon lists of videos, searching for something that looks interesting, helpful, or amusing. This is why the thumbnail for your YouTube videos is one of the most valuable assets you have in marketing your videos.

Protect your WordPress websites from terrorists

At first glance, the title of this blog entry may seem sensationalist. However, on April 7, 2015, the FBI issued a press release revealing that a group claiming to be ISIL / ISIS sympathizers were targeting WordPress websites. You can read all the details in the official PSA, but suffice it to say, this is a massive WordPress hacking event. Typically, the issue is…

Are you losing leads online?

Maybe your organization provides professional services. Maybe you work with a nonprofit that relies on donors and volunteers. Maybe you sell products or services directly online. Whatever the case, you may benefit from getting leads online. Want more leads from your website? Make sure…

T&S is hiring a writer!

Are you a writer and think you would be a good fit for the team here at T&S? Here are some questions that will let you know if you might be a good fit…

Google mobile SEO changes in 2015

Some people don’t care about how they show up in search engines, while others do. And to some businesses, mobile presence isn’t a huge deal, while to others it’s everything. Plenty of people care about both mobile and SEO.

If you care about both, and you don’t know what Google has planned for April 2015, you may be in trouble!