We started a new Email List Tips blog late last week. So if you’re looking for advice on marketing through an email newsletter (or enews), check the new blog out.
Here’s a sample entry:
Here’s another quick tip for you. Your newsletter subscribers have to actually get something out of your newsletter. While you may be tempted to send out something that interests you, or perhaps company news, take a minute and make sure you’re writing about something your customers, clients and future customers and clients actually care about.
Not sure? Bounce it off a customer or client you already have. Find someone who knows you well enough to give you their honest opinion. Ask them if they think your subscribers will even care about it. Their honest answer will translate into dollars and cents.
Feel free to chime in over there and let us know what you’d like to hear about.
Oh, and happy Thanksgiving to all you eating turkey and such today!
You’ve hit the nail on the head. Although it can be VERY hard to focus on what is useful to the recipient vs what interests the sender, that’s the thing to do. AFTER you’ve benefited them you can go ahead with a gentle pitch.
“Tom , I noticed that your alma mater won another one Saturday … that’s what? 4 in a row?
How are those widgets we shipped last month working out for you? Another client told us that they insert better with a bit of petroleum jelly on the tip. We plan to add that to the next user manual, but I thought I’d pass the word along to you right now. If you need help with anything, don’t hesitate to call.”
Comment by Bill Canaday, 2010 — November 3, 2010 @ 9:12 pm