Comments on: Email List Tips http://www.tandswebdesign.com/blog/2008/11/email-list-tips/ Wed, 11 Jan 2012 18:55:03 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Bill Canaday, 2010 http://www.tandswebdesign.com/blog/2008/11/email-list-tips/comment-page-1/#comment-1682 Bill Canaday, 2010 Thu, 04 Nov 2010 03:12:01 +0000 http://www.tandswebdesign.com/blog/?p=214#comment-1682 You've hit the nail on the head. Although it can be VERY hard to focus on what is useful to the recipient vs what interests the sender, that's the thing to do. AFTER you've benefited them you can go ahead with a gentle pitch. "Tom , I noticed that your alma mater won another one Saturday ... that's what? 4 in a row? How are those widgets we shipped last month working out for you? Another client told us that they insert better with a bit of petroleum jelly on the tip. We plan to add that to the next user manual, but I thought I'd pass the word along to you right now. If you need help with anything, don't hesitate to call." You’ve hit the nail on the head. Although it can be VERY hard to focus on what is useful to the recipient vs what interests the sender, that’s the thing to do. AFTER you’ve benefited them you can go ahead with a gentle pitch.

“Tom , I noticed that your alma mater won another one Saturday … that’s what? 4 in a row?

How are those widgets we shipped last month working out for you? Another client told us that they insert better with a bit of petroleum jelly on the tip. We plan to add that to the next user manual, but I thought I’d pass the word along to you right now. If you need help with anything, don’t hesitate to call.”

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