The Fireworks Advantage

By Dave Roach on January 22, 2009 at 4:14 pm in Design, Development, Reviews

Adobe Fireworks CS4 BoxFireworks is often overlooked. Many (most) web designers today use Photoshop to design their websites, and a lot of them have never considered or (*gasp) even heard of Fireworks. Adobe Fireworks is made for creating websites. That is what it was built for, and it does it well. Fireworks enables you to rapidly prototype and design for the web. With it you can create a clickable PDF that will act as a prototype. Also, you can quickly create export and optimize slices (Fireworks is better at optimizing images than Photoshop).

Now don’t get me wrong, Photoshop is an extremely powerful tool and is amazing; it has way more features than Fireworks, but if all you are doing is designing websites, then you should use software that was specifically made for doing just that. Another excellent feature to note about Fireworks is that it is compatible with Photoshop. For the most part, you can open a psd in Fireworks, and it will recognize all of your layers and styles, and with CS4, compatability between Adobe’s programs have been further improved.

If you are a web designer and have not looked into using Fireworks, you should at least try it out and see for yourself how efficient it really is. There are hundreds of other excellent features Fireworks has to offer, read more about them at Adobe’s site.

Rounded Corners vs. Rounded Corners in Fireworks

By Dave Roach on January 13, 2009 at 6:26 pm in Design, Development, How-To

When designing a site in Fireworks, I have found that working with rounded corners can be a bit tricky if you don’t know some specifics. First off, there are two main ways to make rounded corners, the rectangle tool, and the rounded rectangle tool.

tools

When using the rectangle tool, you can round the corners by using the ‘rectangle roundness’ slider on the properties panel. Yes, this creates pretty rounded corners, but a couple problems can arise when using this method.

slider

First off, the rectangle roundness is relative to the size of the rectangle. If you have two rectangles of different sizes, both at 50 rectangle roundness, they will not appear the same.

roundness-50

Someone using this method to try and match corners will end up being off by a couple pixels, which can be crucial when it comes to coding.

So this is where the rounded rectangle tool comes in handy. When you create a rounded rectangle, you can just use the yellow handles to resize the entire rectangle and to adjust the roundness, even specific corners. Even better, resizing the rectangle via the yellow handle will not affect the roundness (unless you make it super tiny).

handles

Sounds easy enough, right? Well yes, but there are unseen issues here. When designing a site, pixels matter. For this reason, I like to type in the width and height of my rounded rectangle in the properties panel. The problem with this is that if you type values for a rounded rectangle it stretches it. It does not matter which method you use, the rectangle will stretch, and your corners will stretch as well. Luckily, there is an excellent solution to this problem!

numeric

What you need to do is to convert your rectangle into a symbol. You can make as many states of a symbol as you want, and then all you need to do is change one symbol and they all will change accordingly. Let me walk you through it.

First off, make a rounded rectangle with the rounded rectangle tool. Doesn’t matter the size or color.

Next, select the rectangle, and hit F8. Name the symbol whatever you want, make the type a graphic, and check the box that says “Enable 9-slice scaling guides” and click OK. Congratulations, you have made a symbol.

symbol

Now you need to double click on your symbol to go inside of it and edit it. In the window that pops up, you can resize, recolor, change the roundness of your  rectangle, apply filters, whatever you want. Then what you need to do it set up the 9-slice scaling guides. These guides allow you to resize your rectangle (outside of the symbol editing window) without distorting the corners. Just align the guides so that the rounded edges are outside of the guides.

guides

Now you can exit the symbol editing window and resize your rounded rectangle with the transform tool or by typing in the values in the properties panel. The only thing you need to watch out for is making the rectangle too small. If you shrink it so the corners meet, then they will distort like before.

The great thing about using symbols for rounded rectangles is that you can duplicate them and then edit one symbol’s corners and all instances of that symbol will change, no matter what size they are. This is especially useful if you change your mind later in the design process. Using symbols is really easy once you get used to them, and can streamline the web development process.

symbol-sizes

Don’t take your own website photos

By Tim Priebe on January 9, 2009 at 6:30 am in Design, Development

CameraIf your business is like many other small businesses, you’re probably on a relatively tight budget, even when creating a website. You’ve signed a contract with a web design company, and they’re wanting your content for the website, including photographs. Money is tight, so you opt to take them yourself.

Big mistake.

Taking the photographs yourself will, 99% of the time, result in ruining the visual aspect of the website you’ve just paid big bucks for. It’s like paying for a commercial during the Superbowl, then trying to shoot it yourself with a $200 camcorder.

But I have a nice, expensive camera

“But Tim,” you might say, “I just paid big bucks for this fantastic camera. My photos are going to look great!”

While a fantastic camera along might work for family photos or vacation memories, it doesn’t mean your pictures are going to be good enough to pass muster for your website. After all, if better equipment was all that was needed, couldn’t anyone perform brain surgery?

Okay, okay, so that’s a pretty extreme example. Let’s look at something a little closer to home for the average small business. What about printing your own business cards with a nice new printer? After all, printers have come a long way from the old days. But let’s face facts. Business cards printed on your printer are still not going to look as good as a professional printer.

It’s the same exact thing with photography.

A picture’s just a picture

“You’re just making a mountain out of a mole hill,” you might respond. “My photos aren’t going to make that big of a difference.”

Really? Studies performed at the University of Aberdeen asked website visitors to rank the credibility of an article. The first group had a good photograph of a doctor, the second a poor photograph of a doctor, and the third had the article with no photograph at all. The highest ranked version in terms of credibility was the one with the good photograph, the second the one with no photograph, and coming in last place was the one with the poor photograph.

I’m under no illusions that this will convince all small business owners to pay a professional to take photographs for their website. But there are plenty of options better than doing it yourself. You can use stock photos, hire a student, or hire a hobbyist. There are plenty of inexpensive options available.

For all your listening needs…

By Dave Roach on January 5, 2009 at 1:22 pm in Hardware, Reviews

Sometimes I find the best way to concentrate on my work and get a lot done is to just put on some headphones and work in my own little world. This (hopefully) will decrease outside distractions and allow me to not only get work done, but get it done well. I find that music is is one of (if not the best) way to get some creative juices flowing. These are the main reasons I have decided to buy some new headphones!Sennheiser HD-280 Pro

All this being said, I first wanted to find some headphones that were comfy. If I’m going to be wearing them all day, I don’t want my ears to hurt. Also, I want them to be easily removable in case I need to take them off and put them back on a lot. For these reasons, I decided that over the ear headphones would be best. Currently, I have a pair of Sony MDR-V150 which are decent, but after a couple hours they kind of hurt because they are a tight fit. In looking for a new pair, I know Bose makes nice headphones, so that’s where I started. I actually listened to a pair of Bose around-ear headphones at Target, and they sounded awesome, but after some research, I found out that Sennheiser makes some of the best headphones out there.

After some more reasearch on Amazon.com and Headphone.com (which by the way has excellent reviews) I decided to go with a pair of Sennheiser HD 280 Pro headphones. I have to say that these are the best headphones I have ever used. They sound even better than the Bose around-ear headphones and are extremely comfortable. I got these $200 headphones off Amazon.com for about $75.

If you are in the market for some headphones of any type, I would recommend starting your search at Headphone.com, they know their stuff. I actually used this article that recommended the best headphones to use with an iPod, which is how I ultimately made my decision.

Should I blog?

By Tim Priebe on January 1, 2009 at 10:17 pm in blogging

Blog Microphone

Happy new year, everyone! Making any new year’s resolutions? Wondering if your business could benefit from a resolution for you to start blogging? Here’s a few questions to ask yourself.

Can I write once a week?

If you can’t blog at least once a week, don’t bother. One thing worse than no blog at all is a blog that hasn’t been updated in months. After all, if the last blog entry someone sees is six months old, how do they even know your business is still around?

Keep in mind that you can write several blog entries at once, then schedule them to be published once a week, or more often even.

Do I have something interesting to say?

You can write every day for a whole year, but if you aren’t interesting to your current and potential customers, there’s not much point. The ultimate point is to keep current customers and/or get new ones. So if they aren’t interested, don’t bother.

Can I stick with it with no encouragement whatsoever?

So you’re writing once a week and have some interesting things to say. But you’re getting no feedback. No one is posting comments, no one is emailing you to tell you they loved your latest blog post.

Cry me a river.

The general rule of thumb is that 1% of visitors to a website will be an active participant in some way. So you may have 99 readers, but no one is commenting. You may have 99 readers, but no one is telling you that they loved your great blog post. Just because you’re not getting many comments does not mean you should stop posting.

And when you do get that first comment or first email, celebrate! That means there are probably 99 other people thouroughly enjoying your blog posts that just haven’t bothered to tell you so.

So if you can write something interesting at least once a week and stick with it, you should be blogging for your business! It will allow your website visitors to feel like they know you, making them that much more likely to do business with you.