Pros and Cons to new Facebook layout

By Tim Priebe on February 22, 2010 at 5:04 pm in Social Networking

Over the last month or so, Facebook has been rolling out their redesigned site, with many key elements changing in an overall layout overhaul. I asked some of the T&S staff to let me know what they thought of the new Facebook layout, now that they’ve had some time to use it. Here are their thoughts:

Elyssa Dolinger

I think it’s usable, but I always hate how they change things without asking. Yeah, they’re not going to listen to me, but I’d at least like to be asked. I miss my little bar at the bottom! I know it’s on the side but there is so much stuff over there it’s cluttered. I also wish there was just a little bit better definition between sections, color-wise. It all gets mucked together which means I gloss over the link I’m looking for.

fb-1The thing that I actually really DO like in this change of layout is the little notifications next to the Facebook logo on the top left of the page. The three subtle icons representing friend requests, messages, and notifications get these little red flags on them when you have some. It’ll even have a tiny number in there telling you how many you have so you can know what you’re getting into before you commit to clicking.

Sean Sanders

fb-2I feel like the new layout is more organized. Having the bar on the bottom made it less noticeable than it is now. Also, I like seeing all the categories broken down on the side. It just seems a lot easier to get to different places now. That’s about all I’ve noticed that’s really different.

Amber Hanks

I really like the new design of Facebook. I think the simplified look works better. It took a little getting used to though. I also like that the friend requests and messages are more dynamic. I also like how notifications show up in the left sidebar when you’re logged in.

Unfortunately, chat still appears to be buggy when you have several chats going. It will say people are offline for just a second, and messages won’t go through. Then a moment later, they’re back online again. It’s too bad they didn’t fix some of those things.

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Emily Spirek

My initial reaction of the new layout was the opposite of most. Although Facebook has made some questionable updates in the past, I don’t understand why so many people disliked this one. I think the overall intention was a good one, but there still needs to be some improvements.

Here’s what I like:

  1. The dashboard with a more central location of everything you need.
  2. “Live Feed” changed to “Most Recent”…not a huge deal, just think it makes more sense.
  3. I love icons, mainly b/c they simplify everything and look cool. I like the addition of Friend Requests, Messages and Notifications in the top left.

fb-3Here’s what I’d like to see:

  1. Home, Profile and Account on the same side as the new icons I just mentioned, and turn those into icons as well.
  2. I’m not sure if they were refraining from total shock by keeping chat in the same location, but I don’t understand why the Friends Online needs to be in 2 separate locations. On the left sidebar where it says “See All”, it’s awkward how a pop up appears across the screen. I feel like the random choices of online friends is a waste of space. Either put the whole list in the left sidebar or stick with the original chat in the bottom right.

That’s all I see so far, overall I think it was a smart move by Facebook.

Twitter isn’t so scary

By Elyssa Dolinger on February 10, 2010 at 6:44 pm in Social Networking

Twitter isn’t exactly new. People have been using, abusing and even making a living off of Twitter since it’s inception in 2006. In an instantaneous world, four years might as well be a million. It’s like an art form that I all-of-a-sudden need to know and I’m not even sure why. There are Twitter experts and then…there are people like me.

tweettrans

Hi. My name is Elyssa and I am Tweet-impaired.

The first step to using Twitter, I think, is to understand what it is. Twitter is like a Facebook status update. It’s like blogging in 140 characters. It’s like swimming in a pool of millions of people or stepping into a chat room with everyone in the world invited. It is like all those things, but not exactly any one of them. Twitter is Twitter.

So why is it useful?

It’s real time, instant action. You can follow the news not only by following a news station, but you can search for a topic and get real time information. Remember the attempted Iranian Revolution? As a fledgling twitterer, I watched with morbid fascination as people tweeted and re-tweeted which embassies were open, what streets were not safe and quotes of remembrance about why they were doing what they were doing.

People use Twitter like a community. It’s faster than a forum, and doesn’t require everyone to be present at once to hold a conversation like a chat or instant message. It’s a happy in-betweener. Like leaving a note for someone or sending a text message.

Businesses use Twitter to prove that they’re not robots. When you get a response from a large corporation, a non generic direct response, you’ll definitely start to feel important. @jetblue and @homedepot are actually pretty good at this.

So what can you do with it?

Make it easy to succeed. There are programs out there (like HootSuite, TweetDeck, or Twhirl) that make Twitter less overwhelming and more manageable. These applications will even let you load your Facebook on there (and other social sites) for cross posting…if you’re into that kind of thing. You can even use these applications to search twitter so that you can look for conversations that you might be interested in, or you might even find a conversation about you or your business.

Keep it short and sweet. You can post links/photos/videos you found useful or interesting in your community or even in the world. This is best done with the help of a URL shortening service like TinyURL or Bit.ly. It’ll help tidy up your tweets so that you can explain your link. People like to know what they are clicking into before hand, especially if they are at work.

Use your hashtags. As mind-boggling as they are, hashtags help tweeters follow a thread of conversation and discussion trends. It’s similar to tags on a blog. If you use them, it’ll help more people who are interested see what you have to say.

Yeah, I know. I’m late to the party. And I still feel like a fledgling Tweeter, but somehow Twitter is a little bit more understandable. Like any social media, the most important part is making connections. So get out there and make some friends.

Facebook on a dial-up modem

By Tim Priebe on December 9, 2009 at 3:29 pm in Social Networking

lite.facebook.comIf you’re connected to the internet on a dial-up modem (yes, non-believers, there are still dial-up modems out there), you may have experienced some frustration when trying to access sites like Facebook.

Fret no longer!

Facebook is offering lite.facebook.com, a site designed specifically for people who like less clutter, or just have limited bandwidth like dial-up users do.



Facebook’s latest feature

By Tim Priebe on September 22, 2009 at 6:53 am in How-To, Social Networking, Video

Facebook just added a new feature where you can link to other people in comments. See how this works, and where it doesn’t work.

What tools are on social networking websites?

By Tim Priebe on August 14, 2009 at 6:02 pm in Social Networking, freebies

Earlier this week I was one of three presenters at an Edmond Chamber of Commerce Lunch and Learn. I talked about the actual tools available on four popular social networking websites: Twitter, Facebook, LinkedIn and MySpace. I thought I would share my handout, so here it is as a viewable image, and below that as a downloadable PDF.

social-network-capabilities

download-1

Learn from Half Price Books’ Social Network Marketing

By Tim Priebe on July 7, 2009 at 7:00 am in Reviews, Social Networking

Twitter bird hiding behind Facebook LogoA new Half Price books opened up recently here in Oklahoma City, and this past weekend my dad and I went to check it out. Great store. I grew up in Dallas and frequently visited the original Half Price Books while there.

$50 later and back at home, I decided to look up Half Price books on all the social networks. They’re doing a great job with their Facebook page, and I became a fan of them there. Then, after some searching, I found their Twitter account. Wow. Did they set it up with the intention of failing?

Edit: While the tips in this blog entry still apply, Half Price Books has contacted me directly to let me know that they did not set up the Twitter account and have already had Twitter suspend the account. They may not be responding on Twitter, but they replied to my blog with a blog comment, then with an email, all in less than 36 hours after the blog went online!

Let’s take a look at both the great things they’ve done with the Facebook page, and the terrible job they’ve done with the Twitter account.

Twitter

Half Price Books' Twitter page1. They’re not promoting it on their website.

In the spirit of full disclosure, we at T&S are not yet promoting our Twitter account on our website. But we should be. And so should Half Price Books.

2. They haven’t entered in a name.

Companies need to enter in their company name, not just their username. Initially, I searched for “Half Price Books.” That got me nowhere. I tried a few variations, before finally just typing in http://twitter.com/halfpricebooks. So they need to make their account easier to find. This will also help in search engines, as currently the Twitter account does not show up in searches for “Half Price Books.” (Note: I only checked the first 15 pages of results.)

3. They aren’t using it.

Here’s a blindingly obvious one. Twitter is a great method for communication. Half Price Books’ news page on their website has plenty of available content they could be reusing on their Twitter account. But I’m not visiting their website on a daily basis, and neither are you. The average consumer is much more likely to visit Twitter on a daily basis than they are the Half Price Books website. That’s not conjecture, it’s based on hard data.

4. People are talking about them on Twitter, and they aren’t responding.

At the time of this blog entry’s writing, a Twitter search for “Half Price Books” revealed 34 mentions of them within the past 24 hours. And only two results for @halfpricebooks, because people don’t know it’s there. (One of those two is a tweet I wrote.) Most of the tweets are praise, which they should be thanking those customers for. And what kind of statement is it making when they’re not responding to criticism?

Facebook

Half Price Books' Facebook page1. They’re letting people know it’s out there.

They’ve linked to the page on their main website. What a concept! It’s on the front page, it’s prominent, and people are obviously clicking on it, because they have over 14,000 fans. And I’ll tell you a secret: They didn’t have to get a Facebook ad, they just used a website they already had. (I have no clue if they’ve also purchased Facebook advertising.)

2. They have a username.

They’re keeping up to date on Facebook developments, and have obtained a username for their page. This definitely hasn’t hurt their search engine placement in Google, as their Facebook page is on the first page of Google results for “Half Price Books.”

3. They’re actually using it to communicate.

At the time of this blog entry’s writing, they had five entries over the last month or so. They could probably use it slightly more often, but they’re definitely making use of it while not spamming fans. As with Twitter, more people are visiting Facebook than Half Price Books’ website, so this is a great communication tool for them.

So what’s the overall lesson we can take back to the social network marketing our businesses do? Simply put, utilize what’s out there. Remember, these tools are free, aside from time spent, and are even better than your own website at keeping in contact with current and potential customers. You still need your own website to provide in depth details about your business to those who are interested, but making use of the social networking tools that are out there is a no-brainer.

Become a fan of T&S on Facebook to win business cards

By Tim Priebe on June 14, 2009 at 11:25 pm in Social Networking

picture-1As you probably know, this past Friday, Facebook launched user names. While we’ve previously told you how to find your public Facebook link, that’s no longer an issue at all. Now you can have a link like http://facebook.com/timjpriebe

While it’s open currently to both individual accounts and to pages, the pages have to have at least 1,000 fans. The T&S Facebook Page is a few short, and we’d love you to become a fan to help us make up the difference.

But let’s make it worth your while. Become a fan AND comment on our new Print Material Portfolio linked to on our page, and you’ll be entered to get free business card design and 1,000 cards. Contest closes June 20, 2009.

Note: Current fans can still be entered by just commenting on the Print Material Portfolio.

Pikchur: Good for uploading pictures to social networks, or good for nothing?

By Tim Priebe on April 14, 2009 at 8:54 pm in Reviews, Social Networking

Piktchur homepageHere at T&S, we love tools that let us update multiple social networking and social media websites in one fell swoop. We’re big fans of ping.fm, a website that updates your statuses across multiple sites. So when we heard about Pikchur, a website that would allow you to update multiple websites with your pictures at once, we were eager to try it out. I was the willing volunteer.

Pikchur currently supports Twitter, Tumblr, Jaiku, Facebook, FriendFeed, Identi.ca, Plurk, Brightkite, Totspot Rejaw, Koornk and Flickr. I was immediately disappointed that it didn’t have MySpace in the list. I’m not a huge MySpace fan, but I try to keep my pictures there as up to date as my Facebook page.

I went ahead and signed up for Twitter, Facebook, FriendFeed and Flickr, and started uploading pictures. The first major drawback I found was that I could only upload one image file at a time. What a pain! I had 15 pictures to upload, and if I was a more casual social networking user, I probably would have bailed at that point.

pikchur_logoThe upload process did let me put in the location, although it turns out it didn’t share that information with the other websites. By default, Pikchur stores your pictures themselves, with a gallery and pages you can view them on. So here’s how it interacted with each of the social networks:

Twitter

Tim's Twitter homepage after using PikchurPikchur posted a tweet for every single picture I uploaded, with a link back to Pikchur’s website to view. A batch upload option with just one tweet would have been nice here. I’m sure this was annoying for those following me on Twitter.

Facebook

Here, Pikchur created its own Pikchur album. I did not put a description in when I uploaded the pictures, so Pikchur posted some annoying message for other people to visit Pikchur and use them. I had to go in, delete all the descriptions for each picture, then rename the album.

FriendFeed

FriendFeed got the same treatment Twitter did, with a status update with a link for every single picture. Annoying.

Flickr

picture-3Flickr had the same results as Facebook, down to the annoying “Send pics 2 Flickr from your mobile device, and view full size @  pikchur.com/wp7″ for the description. I had to delete the descriptions and put the pictures in a set.

So there’s two gripes I have with Pikchur right now. First, they need to not automatically put their plug in where my description goes. Second, and more importantly, they need to allow for multiple files to be uploaded at once. This would create a set on Pikchur, Facebook, Flickr and similar sites. On FriendFeed, Twitter and other related sites, it would result in only one link sent out, not one per picture.

Until they at least add multi-file upload support, I won’t be using Pikchur any more.

Easily increase your search engine visibility

By Tim Priebe on March 30, 2009 at 6:30 am in Search Engine Optimization, Social Networking

Google, LinkedIn and FacebookFor a long time, search engine optimization has been a feat that required a certain level of experience and technical skills. And it still is. Fortunately for the average business owner and freelancer, you can increase your search engine visibility using just social networking websites. Since they’re the most effective, I’ll specifically talk about Facebook and LinkedIn.

Make sure that you actually go through a complete your profile on both of the websites. On LinkedIn, put mostly professional information, with just a tiny bit of personal mixed in there. On Facebook, it should be a healthy mix of personal and business.

On both, use some form of your actual name for your username. On LinkedIn specifically, make sure you take a look at your profile and customize your Public Profile address. It will generally start out as something generic like www.linkedin.com/pub/12/62a/4a3. Simply click edit next to the link, and you can change it to something like www.linkedin.com/in/yourname

LinkedIn Vanity URL

Tim Priebe results on GoogleOnce you have those social networking websites filled out, make sure you link to your website!

Naturally, you should do similar things on MySpace, Plaxo and Twitter. But Facebook and LinkedIn have been proven to have a good effect on your search engine rankings, and should definitely be taken care of first thing.

Need proof that this works? Just Google my name, Tim Priebe, and you’ll see both Facebook and LinkedIn on page one out of 80,000+ results.

One of the many reasons Facebook is more popular than MySpace…

By Tim Priebe on March 25, 2009 at 10:07 pm in Social Networking

… is because Facebook does not pull this kind of junk (click for large version):

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