If your business is like many other small businesses, you’re probably on a relatively tight budget, even when creating a website. You’ve signed a contract with a web design company, and they’re wanting your content for the website, including photographs. Money is tight, so you opt to take them yourself.
Big mistake.
Taking the photographs yourself will, 99% of the time, result in ruining the visual aspect of the website you’ve just paid big bucks for. It’s like paying for a commercial during the Superbowl, then trying to shoot it yourself with a $200 camcorder.
But I have a nice, expensive camera
“But Tim,” you might say, “I just paid big bucks for this fantastic camera. My photos are going to look great!”
While a fantastic camera along might work for family photos or vacation memories, it doesn’t mean your pictures are going to be good enough to pass muster for your website. After all, if better equipment was all that was needed, couldn’t anyone perform brain surgery?
Okay, okay, so that’s a pretty extreme example. Let’s look at something a little closer to home for the average small business. What about printing your own business cards with a nice new printer? After all, printers have come a long way from the old days. But let’s face facts. Business cards printed on your printer are still not going to look as good as a professional printer.
It’s the same exact thing with photography.
A picture’s just a picture
“You’re just making a mountain out of a mole hill,” you might respond. “My photos aren’t going to make that big of a difference.”
Really? Studies performed at the University of Aberdeen asked website visitors to rank the credibility of an article. The first group had a good photograph of a doctor, the second a poor photograph of a doctor, and the third had the article with no photograph at all. The highest ranked version in terms of credibility was the one with the good photograph, the second the one with no photograph, and coming in last place was the one with the poor photograph.
I’m under no illusions that this will convince all small business owners to pay a professional to take photographs for their website. But there are plenty of options better than doing it yourself. You can use stock photos, hire a student, or hire a hobbyist. There are plenty of inexpensive options available.
Stock photography is an excellent resource to designers because we don’t always have the time or outlets to take our own pictures or hire a photographer. When I was just beginning as a designer and visiting these stock photography websites, I could not understand why royalty-free photos were not actually free of charge. I finally had to research the meaning and discovered that you still have to pay the price of the picture, but it’s only a one time fee. After you pay, you are able to use the photo multiple times, hence free of royalties (although there are still restrictions for non-commercial use, etc.), as opposed to the “Rights-Managed Licensed” photos where you are basically paying the person who took it and you pay every time you use the picture. The Rights Managed photos do allow for a much larger print though.