In the world of social media marketing, Facebook stands out as a giant, offering tons of opportunities to connect with your target market. While it’s not always the best fit for every organization, it makes sense for a lot of them.

As a small business owner, it can be challenging to constantly come up with new and engaging Facebook post ideas to keep your audience interested and connected with your brand. Whether you’re struggling to come up with fresh ideas or you simply don’t have the time to create new content every day, we’ve got you covered.

I love GIFs. We don’t need to talk about how the word is pronounced, but everyone can agree that a good GIF can brighten your day. GIFs can be a great way to add some fun to your social media presence. Facebook has a feature that lets you post GIFs to your page, and you could even use them when responding to comments.

I love Facebook, but I understand that not everyone does. One of my good friends deleted her Facebook account earlier this year. To be honest, it still weirds me out a bit.

Want to make your business’s Facebook presence more fun and engaging? Have you ever considered animated GIFs?

Well, it’s official. Back in February 2022, Facebook turned 18. It can’t drink until 2025, but it’s old enough to vote. And it’s been driving long enough that it’s probably been pulled over a few times for reckless driving.

Let’s face it—people love short-form videos! Short-form videos are what made TikTok blow up, leading Instagram and Facebook to follow suit by allowing users to create video reels. Let’s discuss the benefits of posting Facebook Reels and how to create and post one for your business!

If nothing else drove me crazy, using Facebook Business Suite—formerly Facebook Business Manager—would still make me feel insane. They change things so often that it’s absolutely infuriating. If Facebook frustrates me, a millennial who went to college for this stuff, then I imagine people that use it less often probably have even more trouble. So, let’s take a look at Facebook Business Suite and what you need to know.

Businesses and nonprofits alike can make use of Facebook for digital marketing purposes, whether it’s to increase brand awareness—that’s letting people know you exist—demonstrating expertise and helpfulness, or generating leads.

However, often I’m asked whether an individual or organization should be using a Page, profile, or group.

The short answer? It depends.