For most people, Google+ seems somewhat of a ghost town. And while it’s true that certain communities are definitely active on there, in general it’s nowhere near as active as the other comparable social media sites like Facebook, Twitter, or LinkedIn. But are your Google rankings important to you? Does it matter how high you are in the search results for topics related to your business?
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You probably have an account on a few of the more popular social media sites—but do you know which platforms require you to have separate accounts for your personal account and your organization’s account?
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Frustrated with the effectiveness of your organization’s social media presence? I’m going to share with you the method we use at T&S for both ourselves and our clients to determine the right recipe for social media.
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Social media graphics are a great way to engage with your audience, and catch their attention. But getting started with your graphics planning can feel a little daunting at first, especially with all of the possibilities out there. You may not even know where to start, and that’s okay!
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If you’re like many others, your website was created several years ago. And now you may have a presence on social media sites like Facebook, Twitter, LinkedIn, Google Plus, and others. So how can you integrate your social efforts into your website?
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Social media management can be a challenge. You have to worry about setting up sites like Facebook, Twitter, Google+, and LinkedIn the correct way. You have to share updates on a consistent basis. And you need to build your audience.
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If you market your organization online, you need to be aware of the basics about the six social media sites that are currently the most popular and usable by businesses. Are you familiar with all of them? If so, should you be using them, or would you just be wasting time and resources?
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Did you know that a Google Plus Page for your company is great for helping your search engine rankings? And Google Plus is a great fit if any of your target market includes tech-savvy consumers or companies in the tech industry. If you’ve been waiting to set up a Google Plus Page, here are four tips to get you started.
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The key to establishing Search Engine Domination is, in part, having a regular presence across the more popular social networking websites. But Google+ is a special case. Whether or not your target market doesn’t have a huge presence on Google+ doesn’t matter. If your rankings in search engine results is important to you, then you need to be on Google+. There are three facts that you need to know to understand why Google+ is important, then we’ll get into the how.
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When marketing your organization, you could, theoretically, spend all your time on social media websites. But the return on your time invested starts to level out. That’s your point of optimization. It’s different for every company, and it can vary for different people in a given company. A big part of finding your point of optimization is deciding what social media website to spend the majority of your time on. When making that decision, you have to balance three things…
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