T&S SAID WHAT?!
Everything we claim we wrote about "Social Networking"
As we already know, marketing online requires an audience. If you have no audience, you’re wasting your time marketing online. But many people trying to market their organization on sites like Facebook, Twitter, Google+, and LinkedIn struggle with building that audience. Last time, we looked at building your audience by doing them a favor. But taking one more step greatly increases your chances of getting them on board. Simply put…
It’s pointless to market online without having an audience. Whether it’s Likes on Facebook, Followers on Twitter or LinkedIn, or people who have you in their Circles on Google+, you need to build an audience before you need an audience. So what can you do to build your audience online?
When marketing your organization, you could, theoretically, spend all your time on social media websites. But the return on your time invested starts to level out. That’s your point of optimization. It’s different for every company, and it can vary for different people in a given company. A big part of finding your point of optimization is deciding what social media website to spend the majority of your time on. When making that decision, you have to balance three things…
A key concept that many people miss out on when marketing themselves or their company online is the idea of giving before they get. You need to provide some sort of value, however small, before you can expect to ever receive anything in return. I recently performed an experiment on LinkedIn that demonstrates one way you could apply this concept.
Last month, Pinterest rolled out their business accounts. There’s currently not much difference between their normal accounts and business accounts. However, if we look at what’s historically happened on other social media websites, there will probably be more and more advantages for a business to have a business account.
Endorsements are a feature that LinkedIn is now trying to push over recommendations. An endorsement when someone says that you have a specific skill. It’s as easy as liking something on Facebook, and LinkedIn is now putting much more emphasis on endorsements than it is on recommendations. Unfortunately, endorsements, in their current form, are worse than useless. They’re extremely dangerous.
Every few months, messages make the rounds on Facebook about ways to copyright protect what you post on Facebook. It generally resurfaces as a result of some change to Facebook’s guidelines. Does it really hold any legal water? Let’s ask a lawyer!
Pinterest recently added the ability to verify your website. This is an easy way to make your brand stand out just a little bit more on their website. Best of all, the whole process just takes a couple minutes!
A few weeks ago, Twitter rolled out a few awesome changes that improved the way businesses (and people in general) can brand their Twitter pages. Now that the changes have been in place for awhile, it’s time to see what everyone has come up with. As with Facebook and Google+ designs, there are a few [...]
Do you feel like you’ve failed at using social media for your business? Don’t worry, you’re not alone. Many business owners feel frustrated because they hear everywhere that social media sites like Facebook, Twitter, YouTube, Google Plus and LinkedIn can be beneficial for their business, but it’s not working for them. It shouldn’t be rocket [...]